Upcoming TOTA Events

Featured

Oct 22, 2025 – Oct 23, 2025

2025 TOTA AGM & Summit

Oct 22, 2025 – Oct 23, 2025

Join industry leaders, tourism operators, and community partners at the KF Centre for Excellencein Kelowna on October 22 - 23, 2025, for the TOTA AGM & Summit - New Routes, Bold Futures: Navigating Tourism’s Transformation. Explore the latest market trends, innovative transportation solutions, and new opportunities for growth and collaboration in the region and beyond.

Oct 22, 2025 – Oct 23, 2025

Learn About TOTA

Featured

TOTA News Centre

The latest regional tourism news updates, research reports, and press releases from TOTA, industry, and partners.

View Latest News →

Subscribe for Updates →

About

The Thompson Okanagan Tourism Association (TOTA) is an industry-led, not-for-profit organization, governed by an elected Board of Directors, who represent and support business and community tourism interests throughout the Thompson Okanagan region.

TOTA Organization →

Thompson Okanagan Region →

See All Events

See All Webinars

Get Involved

Featured

If you are a tourism business or organization located in the Thompson Okanagan region, register as a stakeholder for free so we can best represent you, your interests, and include you in our development and marketing initiatives.

Learn More & Register →

Join the Biosphere Commitment Program

TOTA’s Biosphere Commitment Program supports Thompson Okanagan tourism industry stakeholders to take action towards environmental, social, & economic dimensions of sustainability.

Learn More & Register →

Take the 7 Generations Pledge

The 7 Generations Pledge was created by the Thompson Okanagan Tourism Association to articulate guidelines for realizing sustainable tourism in the Thompson Okanagan region.

Take the Pledge: As a Company | As an Individual

TOTA’s Commitments

Guided by the 10-Year Regional Tourism Strategy for the Thompson Okanagan, Embracing Our Potential, TOTA has made several commitments in order to develop a successful year-round destination and an industry:

TOTA's Commitments

International Network of Sustainable Tourism Observatories (INSTO)

Thompson Okanagan Tourism Climate Action Plan

Glasgow Declaration - Climate Action in Tourism

Indigenous Reconciliation

Accessible Destination

View All Commitments

Featured

Symphony Tourism Services (STS)

Symphony Tourism Services provides a unique blend of research, marketing, and consulting services to small businesses, communities, destination management organizations large and small, local and regional government, festivals & events, and more.

Thompson Okanagan Tourism Foundation (TOTF)

The Thompson Okanagan Tourism Foundation’s mission is to create, preserve, and enhance a celebrated recreational trail system that connects healthy, vibrant communities throughout the Thompson Okanagan region.