Upcoming TOTA Events

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Sep 24, 2025

TOTA Biosphere Program Webinar for Vernon Businesses

Sep 24, 2025

On September 24th join the TOTA Biosphere Program webinar to learn about the program and the new opportunity for Vernon Businesses to enroll in their first year of the program for free.

Hear about the details of the program and why it is an excellent opportunity to differentiate your business from competitors.

A group of people sitting at a picnic bench in the sun, having pizza and cider, at Cambium Cider Co. They are sitting in between apple trees in Cambiums orchard in Vernon.

Sep 24, 2025

Sep 25

Sep 25, 2025

TOTA Biosphere Program Webinar for Vernon Businesses

Sep 25, 2025

On September 25th join the TOTA Biosphere Program webinar to learn about the program and the new opportunity for Vernon Businesses to enroll in their first year of the program for free.

Hear about the details of the program and why it is an excellent opportunity to differentiate your business from competitors.

Sep 25, 2025

Oct 22

Oct 22, 2025 – Oct 23, 2025

2025 TOTA AGM & Summit

Oct 22, 2025 – Oct 23, 2025

Join industry leaders, tourism operators, and community partners at the KF Centre for Excellencein Kelowna on October 22 - 23, 2025, for the TOTA AGM & Summit - New Routes, Bold Futures: Navigating Tourism’s Transformation. Explore the latest market trends, innovative transportation solutions, and new opportunities for growth and collaboration in the region and beyond.

Oct 22, 2025 – Oct 23, 2025

Learn About TOTA

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TOTA News Centre

The latest regional tourism news updates, research reports, and press releases from TOTA, industry, and partners.

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About

The Thompson Okanagan Tourism Association (TOTA) is an industry-led, not-for-profit organization, governed by an elected Board of Directors, who represent and support business and community tourism interests throughout the Thompson Okanagan region.

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Get Involved

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If you are a tourism business or organization located in the Thompson Okanagan region, register as a stakeholder for free so we can best represent you, your interests, and include you in our development and marketing initiatives.

Learn More & Register →

Join the Biosphere Commitment Program

TOTA’s Biosphere Commitment Program supports Thompson Okanagan tourism industry stakeholders to take action towards environmental, social, & economic dimensions of sustainability.

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Take the 7 Generations Pledge

The 7 Generations Pledge was created by the Thompson Okanagan Tourism Association to articulate guidelines for realizing sustainable tourism in the Thompson Okanagan region.

Take the Pledge: As a Company | As an Individual

TOTA’s Commitments

Guided by the 10-Year Regional Tourism Strategy for the Thompson Okanagan, Embracing Our Potential, TOTA has made several commitments in order to develop a successful year-round destination and an industry:

TOTA's Commitments

International Network of Sustainable Tourism Observatories (INSTO)

Thompson Okanagan Tourism Climate Action Plan

Glasgow Declaration - Climate Action in Tourism

Indigenous Reconciliation

Accessible Destination

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Symphony Tourism Services (STS)

Symphony Tourism Services provides a unique blend of research, marketing, and consulting services to small businesses, communities, destination management organizations large and small, local and regional government, festivals & events, and more.

Thompson Okanagan Tourism Foundation (TOTF)

The Thompson Okanagan Tourism Foundation’s mission is to create, preserve, and enhance a celebrated recreational trail system that connects healthy, vibrant communities throughout the Thompson Okanagan region.