Interior Cascades Route 97 Touring Program

Route 97 - Be CuriousBook Now for the 2018 Cooperative Marketing Opportunities

Be found on the Route97.net website — road trips feature all areas of the Thompson Okanagan region with connectivity via Highway 97 under the brand “Route 97 — Be Curious”.

Regional Events Calendar — It’s FREE to post your event on the Route97 events calendar.

For Businesses, Events or Organizations

Both Digital and Print Bundle Options Available

Route 97Digital Only $299 plus GST

As a marketing partner your business will have your own dedicated web page on Route 97.net. Access points to your web page (and ultimately your website) include ad tiles strategically located on related content pages throughout the site, links through the social media hub, business directory and name search. Update your own content!

Digital and Print Guide Bundle Starts at $625 + GST

The print bundle includes the digital program (above) plus a display ad with 50,000 copies to be printed (Subject to sales). The 2018 Route 97 Map Guide will be printed in the spring and distributed through the North Central Washington and Thompson Okanagan region at Visitor Centres and select locations throughout BC. Distribution also includes consumer shows, CANADream RV rentals and key attractions.

1/8 page ad $625; 1/4 page square ad $1,250; 1/2 page horizontal ad $2,235 + GST; Full page $4,250 + GST

Premium cover positions subject to availability $4,500 + GST

Design services included or submit your own camera-ready artwork.

Sample below: Manteo Resort

Route 97 web page ad sample - Manteo Resort

For Communities or Destination Areas

Both Digital and Print Bundle Options Available

Route 97Digital Only $499 plus GST

As a marketing partner your community will have your own dedicated web page on Route 97.net. Access points to your web page (and ultimately your website) include ad tiles strategically located on the road trip pages, social media hub, directory and search feature. Update your own content!

Digital and Print Guide Bundle — 1/2 page $2,325 + GST or Full page $4,250 + GST

The print bundle includes the digital program (above) plus a display ad with 50,000 copies to be printed (Subject to sales). The 2018 Route 97 Map Guide will be printed in the spring and distributed through the North Central Washington and Thompson Okanagan region at Visitor Centres and select locations throughout BC. Distribution also includes consumer shows, CANADream RV rentals and key attractions.

Premium cover positions subject to availability $4,500 + GST

Design services included or submit your own camera-ready artwork.

Sample below: Similkameen Valley

Communities ad on Route 97 - Similkameen Valley sample page

About the Route 97 ADVERTISING PROGRAM


Route 97 Guide Map inset

 

Target Markets

Target Markets include BC, AB, WA drive markets; Fly-drive markets Ontario and California; EQ Explorer Types Authentic Experiencers and Cultural Explorers, secondary markets Free Spirits. Detailed targets for BC, AB and WA markets utilize the Environics Analytics Research exclusive to TOTA.

Digital Strategy

The website is being developed seasonally with new content pages, BLOG, video and promoted through Google Pay-Per-Click Campaigns, contesting and social media activities.

2017 Route 97 Map Guide BOOK NOW FOR 2018!

The second Route 97 Road Trip Map Guide was completed May 2017 with 40,000 copies (an increase of 10,000 over 2016). The guide includes a centre spread pull out map and poster version for Visitor Centres.