Interior Cascades Route 97 Touring Program

Route 97 - Be CuriousBook Now for the 2016/17 Cooperative Marketing Opportunities

Be found on the Route97.net website — now profiling road trips that feature all areas from the main artery of Highway 97 under the brand “Route 97 — Be Curious”.

Regional Events Calendar — It’s FREE to post your event on the Route97 events calendar.

For Businesses, Events or Organizations

Both Digital and Print Bundle Options Available

Route 97Digital Only $299 plus GST

As a marketing partner your business will have your own dedicated web page on Route 97.net. Access points to your web page (and ultimately your website) include ad tiles strategically located on related content pages throughout the site, links through the social media hub, business directory and name search. Update your own content! The digital option includes the opportunity to donate to the seasonal contests.

Buy the ultimate package Digital and Print Bundle Starts at $625 + GST

The print bundle includes the digital program (above) plus a display ad with 30,000 copies in print. The 2017 Route 97 Map Guide will be printed in the spring and distributed through the North Central Washington and Thompson Okanagan region at Visitor Centres and select locations.

1/8 page ad $625; 1/4 page square ad $1,250; 1/2 page horizontal ad $2,235 + GST; Full page $4,250 + GST

Premium cover positions subject to availability $4,500 + GST

Design services included or submit your own camera-ready artwork.

Sample below: Manteo Resort

Route 97 web page ad sample - Manteo Resort

For Communities or Destination Areas

Both Digital and Print Bundle Options Available

Route 97Digital Only $499 plus GST

As a marketing partner your community will have your own dedicated web page on Route 97.net. Access points to your web page (and ultimately your website) include ad tiles strategically located on the road trip pages, the social media hub, directory and search feature. Update your own content! The digital option includes the opportunity to donate to the seasonal contests.

Buy the ultimate package Digital and Print Bundle — 1/2 page $2,325 + GST or Full page $4,250 + GST

The print bundle includes the digital program (above) plus a display ad with 30,000 copies in print. The 2017 Route 97 Map Guide will be printed in the spring and distributed through the North Central Washington and Thompson Okanagan region at Visitor Centres and select locations.

Premium cover positions subject to availability $4,500 + GST

Design services included or submit your own camera-ready artwork.

Sample below: Similkameen Valley

Communities ad on Route 97 - Similkameen Valley sample page

About the Route 97 ADVERTISING PROGRAM

Route 97 Map Guide coverRoute 97 Guide Map inset

Target Markets

Target Markets include BC, AB, WA drive markets; Fly-drive markets Ontario and California; EQ Explorer Types Authentic Experiencers and Cultural Explorers, secondary markets Free Spirits. Detailed targets for BC and AB markets utilize the Environics Analytics Research exclusive to TOTA.

Print Guide and Map

The program supports both marketing and destination development activities. The initial marketing program launched in May 2016 with the publication of the Route 97 Touring Map Guide and full size map posters were distributed to all the Visitor Centres in the Thompson Okanagan region and North Central Washington.

Digital Strategy

The re-launch of Route97.net in June 2016 is supported by content creation over the next year to include a seasonal focus promoted through a comprehensive digital strategy that includes a BLOG, Google Pay-Per-Click Campaign, contesting and social media activities.

2016 Route 97 Map Guide BOOK NOW FOR 2017!

The first Route 97 map guide was completed May 2016 with 30,000 copies distributed throughout Visitor Centres throughout North Central Washington and the Thompson Okanagan region. A pullout map was included and supported by a poster version of the map for display at Visitor Centres.