Tourism VernonTOTA Annual General Meeting & Tourism Summit
November 23-24, 2016 — Predator Ridge, Vernon

Thank you to all our delegates, sponsors, auction donors, and speakers who made the 2016 Summit a great success! Over 200 stakeholders joined us at Predator Ridge from November 23rd-24th for two full days of engaging speakers, insightful content, and progress made towards our 10 Year Regional Strategy.


From the lively opening reception hosted by Tourism Vernon, to Mike Tyler’s inspiring Keynote presentation about Mobile Moments, and an emphasis on improving our digital fluency within the Sharing Economy, the 2016 Summit has set the bar for future excellence.

See below for highlights:

Destination BC

Our thanks as well to the presenters at the AGM including Destination BC- Marsha Walden, CEO and Alison McKay,  Manager Destination Development; as well as TIA BC – Walt Judas, CEO.


Opening Reception

The opening reception on Wednesday November 23rd was hosted by Tourism Vernon and did not disappoint. From food stations featuring local bites to refreshing beverages sponsored by Black Press, fun was had by all in attendance.


Keynote Speaker: Mike Tyler

Mike kept us on the edge of our seats as he introduced us to Mobile Moments – How to be there and be useful for travellers. Delegates were eager to learn about the mobile moment trends, examples of how travel companies are capitalising on the mobile moment and actionable ideas on how you can identify and act on the mobile moments that fit your business.


Speaker: Gary Ross, Director, Global Content, Destination BC — A New Approach to Content Marketing


Speaker: Glenn Mandziuk, President & CEO, TOTA — Our Way Forward — Digital, Social, Content, and the Human Connection


Speaker: Arlene Keis, CEO, go2HR — An Update on Regional HR Initiatives


Speaker: Brenda Baptiste, Chair, Aboriginal Tourism BC & Will Harding, Director of Marketing and Sales, Aboriginal Tourism BC — More than ever people are looking for connections through Memorable Experiences — Memorable Moments


Speaker: Jason Dunkel, Environics Analytics — New Market Research and How You Can Benefit


Silent Auction and the Grand Prize Draw supporting the BCHF

We had a record-breaking $22,000 worth of prizes for delegates bid on in our Silent Auction. Congratulations to all the auction winners, Grand Prize winner, and social media contest winner!

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From all of us at TOTA, thank you for a great 2016 Summit – we could not have done it without your support. See you next year in Kamloops!