The Stakeholder Model

Since April 1, 2009, the Thompson Okanagan Tourism Association (TOTA) has been operating under the “Stakeholder” model — no longer requiring paid membership.

The intent of the Stakeholder Model is for TOTA to embrace all tourism industry participants in the region by considering them as stakeholders, without a requirement to pay membership fees. By removing the fee structure the association will accomplish two significant goals:

TOTA will be able to fully represent the breadth of tourism product available in the region to the consumer, and Participation in the Tourism Partner co-op programs with Tourism BC will be available to all qualified industry partners (tourism businesses & operators) in the region. Programs include a variety of co-operative marketing and advertising opportunities throughout the year including consumer shows; print advertising, online, radio and television campaigns.

Stakeholder Qualification

DO YOU QUALIFY AS A TOTA STAKEHOLDER?

In order to qualify as a TOTA Stakeholder and to be eligible for co-op marketing programs, you and/or your business MUST be involved in a direct tourism activity (i.e. tourists represent a substantial client base) AND meet one or more of the following criteria. PLEASE READ CAREFULLY:


Accommodation, Hostels and Campgrounds

  • In compliance with all municipal, regional district, provincial and federal regulations and bylaws, and
  • Minimum 2 Million Dollar insurance, and
  • The Stakeholder MUST be a minimum of one of the following:
    • Tourism BC approved
    • AAA rated/approved

Lodges and Vacation Home Rentals

  • In compliance with all municipal, regional district, provincial and federal regulations and bylaws, and
  • Minimum 2 Million Dollar insurance (including 3rd party liability)

Associations & Transportation

  • In compliance with all municipal, regional district, provincial and federal regulations
    and bylaws, and
  • Incorporated under the Societies Act or Boards of Trade Act

Houseboats

  • In compliance with all municipal, regional district, provincial and federal regulations
    and bylaws, and
  • Minimum 2 Million Dollar insurance, and
  • Coast Guard certified

Adventure, Ski, Golf, Attractions, Arts & Culture, Spa & Wellness, Agriculture &
Winery, Food & Beverage, Meeting Facilities, Rentals, and Gardens

  • In compliance with all municipal, regional district, provincial and federal regulations
    and bylaws, and
  • Minimum 2 Million Dollar insurance (including 3rd party liability)

Tour Operators (In and out of province)

  • In compliance with all municipal, regional district, provincial and federal regulations
    and bylaws, and
  • Tour operator registration

Parks

Must be one of:

  • Municipal
  • Regional
  • Provincial
  • Federal

Education

  • In compliance with all municipal, regional district, provincial and federal regulations
    and bylaws, and
  • BC Public Education

Learning/Enrichment

  • In compliance with all municipal, regional district, provincial and federal regulations
    and bylaws, and
  • Minimum 2 Million Dollar insurance (including 3rd party liability), and
  • Business license or Society registration

Events & Retail/Service

  • In compliance with all municipal, regional district, provincial and federal regulations
    and bylaws, and
  • Applicable insurance

Community

  • Municipal or Regional Government
  • Community DMO
  • Tourism Visitor Centre
  • Chamber of Commerce
  • Economic Development Agency

Stakeholder Registration

In order to become a stakeholder, please fill-out the form below as completely and accurately as possible.

Does your business meet one (or more) of the above stakeholder criteria? Failure to comply may result in funding ineligibility.*

Yes, I am eligible to be a StakeholderNo, but I want to be an Associate Stakeholder




















As a registered stakeholder, we would like to keep you informed through valuable, interesting, and relevant business information by sending you various types of emails. Please indicate your preferences:

News Centre AlertsStakeholder Event Information (i.e. TOTA Golf Tournament, TOTA Tourism Summit)Marketing OpportunitiesRegional Tourism HR NewsletterNo thank you, I do not want any emails from TOTA


Indicate your type or business or activities your business offers:

Accommodation CompanyB&B/Inn/Guest SuiteCabin/CottageCampground/RV ParkHostelHotelHouseboatMotelResortVacation Rental
Aboriginal & CulturalArtists & Art GalleriesChurchesHistoric & Heritage SitesMuseums
Airtram/GondolaBreweriesDistilleries & CideryInterpretive CentresScience & NatureSuspension BridgesZoos
Chamber of CommerceCity/TownDestination Marketing OrganizationRegional DistrictVisitor Centre
Amusement ParksCasinosTheatre & Performing Arts
Festivals & Events
Culinary SchoolsDiningFarms & OrchardsMarketsWineries & Vineyards
ATV/4 WheelCyclingGem & Rock HuntingGold PanningGolfGuest RanchesHikingHorseback RidingMountain BikingRock ClimbingZip Lining
Gardens & City ParksShoppingSpas & Wellness
Agricultural ToursBackcountry TouringGuide OutfittingMining ToursSightseeing ToursTrainsWine Tours
AirBus/Motor CoachCar/Truck RentalsMotorcycles/Scooter RentalsRV RentalsShuttleTaxi/Limo
CanoeingCruisingFishingKayakingRiver RaftingSailingWakeboardingWater Park/SlideWater SkiingWater Sport Rentals
Backcountry SkiingCross-Country SkiingDogsleddingDownhill SkiingHeli-SkiingSkating RinkSnowboardingSnowmobilingSnowshoeingTubing/Tobogganing
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