The Market Development department for Thompson Okanagan Tourism ensures that the most exciting and innovative consumer marketing programs and initiatives are made available to our stakeholders in order to compete as a world-class tourism destination.

Key objectives of Market Development are:

  • To increase leisure travel in our targeted markets through consumer marketing programs (BC, AB and Washington)
  • To increase opportunities for stakeholders to participate in qualified marketing initiatives
  • Maximize and spread the value of tourism through the region
  • Elevate the visitor experience
  • Enhance visitor services

Learn more about our cooperative advertising offers.

For more information on how this department can assist your business, please email  info@totabc.com.

The Murtle River plunges over Dawson Falls, in Wells Gray Provincial Park, BC

The Murtle River plunges over Dawson Falls, in Wells Gray Provincial Park, BC