TOTA as an organization

TOTA is an industry-led organization that represents and supports all business and community tourism interests throughout the Thompson Okanagan. We are guided by our Regional Tourism Strategy, Embracing Our Potential.

Committed to fostering a region of remarkable experiences, our goals reflect both the strategic direction of Destination BC and the needs and priorities of the Thompson Okanagan.

The Association is governed by a board of directors comprised of 14 stakeholders representing various industries and regional areas.  Our TOTA staff consists of a core team that is supported by both contract and grant employees and are guided through advice and consultation with advisory committees on key initiatives.

Our success is based on our commitment to the strategic plan for the organization and support from stakeholders, our key partnerships and corporate sponsors.