TOTA Industry Advisory Committees

We count on our advisory committee’s to provide input to our management team as we make a number of important internal changes at the Thompson Okanagan Tourism Association (TOTA) to support each phase of implementing our industry’s 10-year Regional Tourism Strategy, Embracing our Potential.

We are pleased to present the selected members of our Industry Advisory Committees (Experiences Development Committee, Travel Trade & Media Committee, Regional Marketing Committee, Industry Development Committee, Community & Consortium Development Committee).

This is the latest step in TOTA’s ongoing evolution to deliver on our mission to stimulate sustainable growth in the value of tourism through innovative leadership in promoting unique experiences and inspiring creative collaboration.

All of the committees play an important role in providing industry expertise, community perspectives, and strategic advice on TOTA’s programs, activities, and priorities. Further, these committees will provide our team with field-proven knowledge throughout the year to make every strategy we launch more informed and effective.

In the years ahead, TOTA’s strategic direction will continue to expand our focus on destination development, maintain our highly-targeted consumer marketing initiatives, and refocus our industry programs and research tools to help grow business within the region.

We wish to sincerely thank everyone selected for volunteering their precious time and expertise on all of our work on your behalf.

Yours truly,

Glenn Mandziuk
President & CEO
Thompson Okanagan Tourism

TOTA Industry Advisory Committee Members

Experiences Development Committee

Name Title Company Community
Hans-Jurgen (Jack) Becker Director BC Cycling Coalition / CycloTouringBC Program Vancouver
Glenn Bond Owner Okanagan Trestles Tour
Craig Campbell Instructor, Adventure Studies Thompson Rivers University Kamloops
Trevor Hanna Director of Hospitality Kettle Valley Steakhouse & Wine Bar Big White
John Hawkings Director, RSTBC Ministry of Forests, Lands & Natural Resource Operation Victoria
Gord Hotchkiss Owner Giro Okanagan Penticton
Mike Kittmer Active Transportation Coordinator City of Kelowna Kelowna
Heather Klatt Instructor, Health Programs Nicola Valley Institute of Technology Merritt
Ed Kruger Owner Monashee Adventure Tours Kelowna
Leon Lebrun President & SW Regional Director Trails BC Vancouver
Chris Lewis Manager, Visitor Sales and Service Tourism Kelowna Kelowna
Ayn Lexi Owner Okanagan Outdoor Adventures Ltd West Kelowna
Robin Lowe-Irwin Operations Manager Princeton & District Museum & Archives Princeton
Brian McAndrew President Vicom Design Grand Forks
Phil McIntyre-Paul Executive Director Shuswap Trail Alliance Salmon Arm
Marsha Morrish Visitor Services Manager Tourism Penticton Penticton
Angela Nagy CEO Green Tourism Canada Kelowna
Byron Noble Owner Noble Adventures Salmon Arm
Romina Rooney Account Manager Green Tourism Canada Kelowna
Ciel Sander Trail Coordinator Trails to the Boundary Society Greenwood
Henry Sielmann Director The Trail of the Okanagans Summerland
Carol Suhan Manager, Power Sense Services Fortis BC Kelowna
Tennessee Trent Trails Manager, RSTBC Ministry of Forests, Lands & Natural Resource Operation Vancouver

Travel Trade and Media Committee

Name Title Company Community
Jacqueline Birk Sales & Marketing Director Sparkling Hill Resort Vernon
Colin Brost Director of Market Development Tourism Sun Peaks Sun Peaks
Karen Chamberlain Owner Authentically Okanagan Penticton
Samantha Geer Partner Avenue PR – Big White Ski Resort / Watermark Beach Resort Vancouver
Jennifer Horsnell Director of Sales Tourism Kelowna Kelowna
Lindsay Kelm Communications and Marketing Manager Quails’ Gate Estate Winery West Kelowna
Carmen Massey Marketing Coordinator Shuswap Tourism Salmon Arm
Glen Morris Owner Tailgate Tours Kamloops
Gayle Morris Director of Business Development Summerhill Pyramid Organic Winery & Bistro Kelowna
Mary-Jo O’Keefe President MJO Tours Vernon
Brenda Rayburn Director of Sales and Marketing Best Western Plus Kelowna Hotel & Suites Kelowna
Tim Rodgers General Manager Best Western Plus Kamloops Hotel Kamloops
Chris Schauf Director of Marketing and Communications Tourism Kelowna Kelowna
Lisa Strachan Manager, Trades, Meetings & Sport Tourism Kamloops Kamloops

Regional Marketing Committee

Name Title Company Community
Maggie Anderson Marketing Director British Columbia Wine Institute Kelowna
Blair Baldwin Professor Okanagan School of Business Kelowna
Katie Balkwill Regional Sales Manager Big White Ski Resort Kelowna
Darcia Ball Assistant Hotel Manager The Thompson Hotel & Conference Centre Kamloops
Kevin Bennett President ZipZone Adventure Park Peachland
Tara Blackburn Marketing & Digital Media Specialist Sparkling Hill Resort Vernon
Nathan Cooney Park Manager WildPlay Kelowna Kelowna
Christopher Cruz Co-Owner Dolicious West Kelowna
Tamra Davison Marketing Director/Buyer/Owner Davison Orchards Country Village Vernon
Ingrid Dilschneider Director Business Development, Resort & Real Estate Predator Ridge Resort Vernon
Holly Dober Event Director/Creator Devour Kelowna Kelowna
Glenn Grant General Manager BC Wildlife Park Kamloops
Anne Haight Director of Sales and Marketing Silver Star Ski Resort Ltd Silver Star Mountain
Kendel Lavallee Destination Marketing Manager Tourism Kamloops Kamloops
Martin Littlejohn Executive Director Western Canada Mountain Bike Tourism Association Vancouver
Lori Marchand General Manager Western Canada Theatre Kamloops
Audrey McCulloch Marketing & Member Services Osoyoos Golf Club Osoyoos
Shauna Merritt Marketing Manager Tourism Kelowna Kelowna
Neil Millar Chief Operating Officer Waterway Houseboat Vacations Sicamous
Trish Morelli Executive Director Kamloops Wine Trail Kamloops
Blair Noel Vice President Okanagan Hockey School Penticton
Peter North Artistic Director Salmon Arm Roots and Blues Festival Salmon Arm
Sandra Oldfield CEO / President / Winemaker Tinhorn Creek Vineyards Oliver
Jeff Putnam Parks, Recreation Facilities & Business Operations Manager City of Kamloops Kamloops
Jim Reid Director of Marketing Alpine Helicopters Ltd. (Kelowna) Kelowna
Dana Schoahs Manager, Marketing & Market Development Indigenous Tourism Association of British Columbia West Vancouver
Jane Shaak Executive Director Shatford Centre / Okanagan School of the Arts Penticton
Sally Sharpe Regional Visitor Experience Manager Great Estates of the Okanagan Summerland
Joan Spencer Revenue & Sales Manager Podollan Hospitality Group Vernon
Charlotte Stringam General Manager NK’MIP Desert Cultural Centre Osoyoos
Glen Taylor General Manager Historic O’Keefe Ranch Vernon
Ian Thorley Director of Sales & Marketing Bellstar Hotels & Resorts Calgary
Doug Trotter Founder/Owner Interior Whitewater Expeditions Clearwater

Industry Development Committee

Name Title Company Community
Shatha Al-Reihani General Manager The Plaza Hotel Kamloops Kamloops
Cindy Alblas Tourism Manager Christina Lake Tourism Society Christina Lake
Joey Beltrano General Manager DoubleTree by Hilton Kamloops Kamloops
Cam Bissonnette Manager Osoyoos Duty Free Shop Osoyoos
Heather Bodnarchuck General Manager Prestige Harborfront Resort & Convention Centre Salmon Arm
Don Brogan General Manager Walnut Beach Resort Osoyoos
Karen Brown Manager South Shuswap Chamber of Commerce Blind Bay
Myles Bruns Regional Manager, Thompson/Okanagan Region Ministry of Jobs, Tourism and Skills Training Kamloops
Richard Bussanich Fisheries Biologist Okanagan Nation Alliance Westbank
Margaret Chrumka Manager of Operations Kamloops Art Gallery Kamloops
Linda Digby Executive Director Kelowna Museums Society Kelowna
Corryn Grayston General Manager Salmon Arm & District Chamber of Commerce Salmon Arm
Leslie Groulx Chief Administrative Officer District of Clearwater Clearwater
Caroline Grover CEO Kelowna Chamber of Commerce Kelowna
Cecilia Guerrero General Manager Four Points by Sheraton Kamloops Kamloops
Jill Hayward Media Relations North Thompson Fall Fair & Rodeo Association Barriere
Don & Theresa Hickson Owners Black Diamond Bar & Grill Big White Ski Resort
Liz Klingbell Operations Manager Fairfield Inn & Suites by Marriott Kelowna
Mike Kosaka Operations Manager LaStella Winery Osoyoos
David Kunze Operations Manager Bear Country Property Management Sun Peaks
Barbara Laursen Owner Orinda’s Haven B&B Vernon
Robert Linttell Marketing Manager Linttell Projects Inc. Kelowna
Elena Markin Manager Chase Visitor Centre Chase
Kimberly May Owner/Operator A Rover’s Rest Bed & Breakfast Blind Bay
Jamie Mayes Coordinator, Economic Development Venture Kamloops Kamloops
Dina Mostat Member Services Coordinator Downtown Vernon Association Vernon
Ed Nowek Owner/Manager Planet Bee Honey Farm Vernon
Tana Plewes CEO Discovery Centre for Entrepreneurship Kelowna
Graydon Ratzlaff Owner Recline Ridge Vineyards & Winery Ltd Tappen
Steve Rice Owner The Packing House Cafe Spences Bridge
Connie Riesteier Owners Lakeview Motel Christina Lake
Jonathan Rouse Director Food, Wine & Tourism / Assoc Dean, Ok School of business Okanagan College Kelowna
Elfriede Schmoll General Manager Best Western PLUS Wine Country Hotel & Suites West Kelowna
Monica Seys Marketing Manager Shuswap Marina Sorrento
Mike Smallenberg General Manager Holiday Inn Express Hotel & Suites Vernon
Maeghan Summers General Manager Noble Pig Brewhouse Kamloops
Richard Toperczer Regional Manager Ministry of Jobs, Tourism and Skills Training Vernon
Julia Trops Chair Suk’ʷtəmsqilxʷ West Kelowna Arts Council (SWAC) West Kelowna
Minerva Ward Career Awareness Program Manager go2HR Vancouver

Community & Consortium Development Committee

Name Title Company Community
Michelle Allen Chief Administrative Officer Village of Ashcroft Ashcroft
Michael J Ballingall President Tourism Big White Society Kelowna
Chris Bower Business Development Officer Osoyoos Indian Band Osoyoos
Nancy Cameron President & CEO Tourism Kelowna Kelowna
Ange Chew Tourism Manager Tourism Vernon Vernon
Colleen Christensen Visitor Centre Manager Keremeos Visitor Centre / Similkameen Country Keremeos
Corrinne Cross Manager Lake Country Chamber of Commerce Lake Country
Robyn Cyr Economic Development Officer Columbia Shuswap Regional District / Shuswap Tourism Salmon Arm
Monica Dickinson Destination Marketing Manager – Communications Tourism Kamloops Kamloops
Chris Dolbec Robson Valley Region, Marketing Coordinator Regional District of Fraser-Fort George Valemount
Sandy Elzinga Assistant Manager Community Futures – Boundary Grand Forks
Beth Garrish Director Oliver Tourism Association Oliver
Cavan Gates Manager Christina Gateway Community Development Association Christina Lake
Kelley Glazer Managing Director Destination Osoyoos Osoyoos
Terri Hadwin Chief Operating Officer Gold Country Communities Society Cache Creek
Dawsha Hunt Manager Grand Forks Visitor Centre Grand Forks
Jennifer Lestander Marketing Tourism Sun Peaks Sun Peaks
Marge Maclean President Greenwood Museum/Visitor Centre Greenwood
Sherri Madden Services Coordinator Thompson Nicola Regional District (Area B Blue River) Kamloops
Sandy Mark Community Coordinator Christina Gateway Community Development Association Christina Lake
Elena Markin Chamber Manager Chase & District Chamber of Commerce Chase
Chris Mathieson Acting TAC Chair Similkameen Valley Planning Society Keremeos
Wendy McCulloch General Manager Community Futures – Boundary Grand Forks
Jamie McEwan Community Development Manager District of Lake Country Lake Country
Eileen Meehan Vice President Discover Naramata Community & Business Society Naramata
Stephanie Molina Marketing Manager Tourism Wells Gray Clearwater
Patti Noonan Executive Director Armstrong Spallumcheen Chamber of Commerce Armstrong
John Perrott Business Development Manager District of West Kelowna West Kelowna
Christine Petkau Executive Director Summerland Chamber of Commerce Summerland
Salina Petschulat-Curtis Contract Tourism Services Westside Wine Trail West Kelowna
Lorne Richardson Marketing Coordinator Lower North Thompson Tourism Society Barriere
Jennifer Robinson Marketing Coordinator Tourism Valemount Valemount
Anoop Sekhon Manager, Ramada Limited Tourism Nicola Valley Merritt
Trevor Seibel Chief Administrative Officer District of Coldstream Coldstream
Stephanie Sexsmith Manager Lumby & District Chamber of Commerce Lumby
James Shalman General Manager Apex Mountain Resort Penticton
Patrick Van Minsel Executive Director Peachland Chamber of Commerce Peachland
Kaylee Wells Office Manager Enderby & District Chamber of Commerce Enderby
Melvina White Owner/Manager, Desert Inn Tourism Nicola Valley Merritt
Michelle Wolff Executive Director Sicamous & District Chamber of Commerce Sicamous
Vacant Cache Creek Chamber of Commerce Cache Creek
Vacant Tourism Penticton Penticton
Vacant Regional District of Okanagan-Similkameen Okanagan Falls