TOTA Staff Members
Meet our incredible team!
Glenn Mandziuk, President and Chief Executive Officer
250-860-5999 ext.216 • Email
Responsible for setting the strategic direction of the Association in accordance with the Board’s vision, mission and priorities; builds a culture that reflects the Association’s values; oversees the operation of the Association and provides leadership in accordance with board parameters, financial, legal and regulatory requirements; ensures the Association and its programs, products and services are consistently presented in a strong, positive light to stakeholders.
Ingrid Tyler, Senior Executive Assistant & Board Liaison
250-860-5999 ext.207 • Email
Provides confidential administrative and project support to the CEO and the Board of Directors. Office operational support, maintains TOTA’s centralized filing system and reception duties.
Corporate Services Department
Monica Miller, Corporate & Finance Officer
250-860-5999 ext.206 • Email
Responsible for the integrity of the Association’s financials, producing timely and accurate financial statements, forecasts, analysis and corporate reporting; and manages the Corporate Services functions including IT, Performance Measurement, HR and Purchasing.
Alison Steward, Corporate Services Specialist
250-860-5999 ext.205 • Email
Responsible for maintaining accounts receivable and payable functions, as well as assisting the Corporate & Finance Officer. Develops and implements a plan to measure TOTA’s performance, prepares information to meet TOTA’s and Destination BC’s reporting requirements, increases the efficiency of TOTA’s administrative processes and maximizes the effectiveness of TOTA’s database systems.
Destination & Industry Development
Ellen Walker-Matthews, Vice President, Destination & Industry Development
250-860-5999 ext.215 • Email
Acts as TOTA’s second to the CEO, and committed to enhancing the Thompson Okanagan Tourism product assets through proactive and ongoing engagement with industry, creation of plans and strategies, collaborative implementation of these plans with TOTA stakeholders and providing the benefits of a close relationship with Destination BC to communities, tourism businesses and other industry stakeholders in the province. Core program areas: destination development; region specific destination development initiatives; industry training and engagement; an remarkable experiences.
Mike Overend, Destination Development Program Specialist
250-860-5999 ext.220 • Email
Assist and/or coordinate community tourism organization and businesses to access a broad range of resources, tactical opportunities, funding and expertise in core program areas. Further, act as program lead in the advancement of TOTA’s rail trails tourism strategy.
Niki Kennedy, Industry Communications Specialist
250-860-5999 ext 217 • Email
Responsible for TOTA’s industry communcations.
Yvette Rasmussen, Destination Development Project Specialist
250-860-5999 ext 212 • Email
Greg Hopf, Indigenous Tourism Specialist
250-860-5999 ext.208 • Email
Responsible for developing a cultural tourism strategy in alignment with TOTA’s Embracing Our Potential and Indigenous Tourism Association of British Columbia’s The Next Phase plans. Embracing a rich history filled with traditional stories and beliefs, the endeavour is to develop economic opportunities and progress indigenous tourism business within the region.
Global & Regional Marketing
Simone Carlysle-Smith, Director of Global & Regional Marketing
250-860-5999 ext.214 • Email
Responsible for leading TOTA’s marketing planning, taking innovative global and regional content marketing programs from research and insights gathering, to strategy development, to execution, to final debrief, insuring the smooth operation of a cross-functional project team. Functional areas include: travel trade and media; digital, social, and content marketing; visitor services; and Symphony Tourism Services
Howard Grieve, Travel Trade & Media Specialist
250-860-5999 ext.204 • Email
Responsible for region-wide trade and media activities, including shows and fam tours.
Carla Young, Travel Media & Digital Specialist
250-860-5999 ext 218 • Email
Responsible for leading the digital marketing on consumer facing websites; leading social media strategy. Also responsible for travel media participating in the Team BC approach by aligning with Destination BC to attract key media to produce exceptional travel stories about the region.
Ryan Scott, Digital Marketing Specialist
250-860-5999 ext 219 • Email
Rob Grifone, Travel Trade Media Support (contractor)
250-862-9354 • Email
Provides support to the Travel Trade & Media Specialist
Symphony Tourism Services
Shelby Campbell, Regional Marketing & Research Specialist
250-860-5999 ext.209 • Email
Working with our Global & Regional Marketing Department, responsibilities include: data analysis and research report generation for market analysis in the BC / AB / WA drive markets and ON / CA fly-drive markets and custom reports to support visitor profiles for the industry.