Program At A Glance

Aligning Forces

*Program times are subject to change*

Wednesday November 1, 2017

10:00am–6:00pm Registration Desk Open
10:00am–2:00pm TOTA Board Meeting
3:30pm–close Silent Auction
2:00pm–5:15pm

Bryan Pilbeam

Glenn Mandziuk

TOTA Annual General Meeting Session—Everyone Welcome

Join us for this years Annual General Meeting to hear the latest your Regional Tourism Association is undertaking on your behalf. The Thompson Okanagan Tourism Association’s newly elected board of directors will also be announced at the conclusion of the AGM.

 

3:15pm-6:00pm Summit Opens — REGISTERED DELEGATES ONLY
3:15pm-4:15pm

Aligning Our Advocates

Walt Judas, CEO, TIABC

 

 

 

Charlotte Bell, CEO, TIAC

Charlotte Bell was appointed President and CEO of the Tourism Industry Association of Canada (TIAC) in April 2015, where she is responsible for the overall leadership of the organization representing tourism interests at the national level. Canada’s tourism success stems from its unique and plentiful attributes as a destination, the professionalism and dedication of operators and the tourism workforce, as well as a cohesive national association of tourism businesses that gets results on behalf of its members.

Having spent more than 25 years in the broadcasting sector in Canada prior to this, Charlotte has an extensive background in advocacy, strategic planning and public affairs.

4:15pm-5:15pm

Marsha Walden, CEO, Raising Our Game

Aligning Our Province

Marsha Walden, President & CEO, Destination British Columbia

Marsha Walden is the President and Chief Executive Officer for Destination British Columbia. A life-long British Columbian, Marsha’s career spans corporate leadership roles in marketing, strategy, transformation, operations, communications and social responsibility. Marsha holds a Bachelor of Commerce from UBC and loves to travel in our extraordinary province.

BC’s tourism industry is on the cusp of enormous opportunity. As such, and under Marsha’s leadership, the team at Destination BC has set its sights on three important goals to ensure success:

  • to make British Columbia the most highly recommended destination in North America by our visitors;
  • to achieve the highest growth in overnight travel expenditures among all Canadian provinces; and,
  • to build an exceptional team of collaborative, insight-driven, and results-focused people.
6:00pm–7:30pm

Opening Reception – Co-hosted by Tourism Kamloops and Rocky Mountaineer

Join our community host Tourism Kamloops for the Welcome Reception at the Rocky Mountaineer Train Stations.  Enjoy a complimentary glass of local wine and a selection of appetizers.  Tourism the trains, check out the engine room, and so much more!

8:30pm-close TOTA Terrace Lounge Open

Thursday November 2, 2017

7:15am Registration Desk Opens
7:15am–4:00pm Silent Auction
7:15am–5:00pm Sponsor Showcase
7:15am-8:00am Networking Breakfast
8:00am–8:15am Opening Remarks / Opening Prayer
8:15am–9:00am

Opening Keynote Speaker

Andrew Wiens, Trip Advisor, International Destination Marketing Sales Manager

Andrew Wiens has been the International DMO Manager for TripAdvisor since 2012, Andrew has spoken about digital media, travel marketing, and reputation management in destinations as far flung as Gander, Newfoundland and Sao Pablo, Brazil. Andrew’s media background comes from working with large country & province level DMOs as well as local city level partners and companies like; Toyota, Patagonia, and United Airlines.

Professional experience:

  • TripAdvisor, International DMO Manager, North America
  • Frommer’s Budget Travel, Western Account Executive
  • Bonnier; Scuba Diving, Sport Diver, Western Account Manager
  • Active Interest Media; Backpacker, Southwest Manager
  • Rodale; Rodale’s Scuba Diving, International Account Manager

Education:

  • University of California, Los Angeles- BA Latin American Studies

Personal:

When not traveling, Andrew calls Los Angeles home. He is a self-admitted tech addict that revels in the integration and evolution of technology in everyday life. An avid scuba diver and really bad tennis player.

9:00am-9:45am

Glenn Mandziuk

Aligning Forces

Glenn Mandziuk, President & CEO, TOTA

Glenn Mandziuk is the President and Chief Executive Officer of the Thompson Okanagan Tourism Region which represents over 3,800 industry stakeholders and 90 communities and hamlets; and undertakes destination development, consumer marketing, travel trade, media relations, research, industry and community services.

Glenn has over 20 years’ experience in tourism marketing and community development, and has successfully administered and/or coordinated several community and product development projects, business retention programs, local, regional, and provincial partnership development, and marketing initiatives and assisted in attracting over $220 million in investment to the South Okanagan region.

9:45am-10:am

Networking Refreshment Break / Silent Auction / Sponsor Showcase

10:00am–10:45am

Aligned for Sustanability

Patricio de Azcarate Diaz de Losada, Director, Biosphere Tourism

Patricio de Azcárate Díaz de Losada holds a bachelor’s degree in biology from the Universidad Complutense de Madrid and an MBA from the MBA Business School. He has more than 10 years of professional experience in the field of scientific research and in the tourism sector. He is responsible for the coordination and strategy of Biosphere projects, and contact point at an international level.

Angela Nagy, CEO, Green Tourism

Angela Nagy is the CEO of GreenStep Solutions, a company that has provided sustainability solutions for small and medium sized enterprises since 2008. Her experience in the tourism sector started when she completed her Super Host training in 1994 and went on to work as an outback cook and trail guide in BC’s Yohetta Valley, taking European and American tourists on multi-day hunting and sight seeing excursions on horse back.  She then worked as a hostess before starting her career in business.

Now a multi-disciplined consultant with an eighteen-year background in project management, business development, marketing and public relations, Angela has lived and traveled extensively throughout Europe, the US and Canada, working with all levels of business, non-profits and governments on a variety of sustainability related projects. She has been trained by former Vice President and Nobel Laureate, Al Gore, David Suzuki and IPCC scientists to deliver the Climate Reality Project. She is certified in Organizational GHG Accounting through the Greenhouse Gas Management Institute and as a Sustainability Practitioner through The Natural Step.

In early 2013, Angela and her team at GreenStep signed a license agreement to take on the development and delivery of the Green Tourism Canada program, a branch of the world’s largest and most successful third party sustainability certification for tourism operators.

10:45am-11:45am

Aligned for the Future

Winning Pitch – Finding Futures Tourism Leaders

11:45am-12:00pm

Sponsor Message

12:00pm–1:00pm

Networking Lunch

12:00pm–1:00pm

TOTA Board Meeting

1:00pm-1:15pm

The Winning Pitch Winners Announcement

1:15pm-1:45pm

 

Aligning Partnerships

Tracy Eyssens, CEO Aboriginal Tourism BC

 

 

1:45pm-3:45pm

 

1:45pm–2:15pm

Aligning Our Marketing

 

Tools for Growth
Kevin Harper, National Business Development Manager, TELUS Insights

For more than 17 years, Kevin Harper has been a trusted advisor to both government and industry – including Travel & Tourism, Events & Entertainment, IT and Commercial & Industrial Construction. With international experience in both Canada and Australia, Kevin’s vision for a connected world has driven innovation across numerous verticals and has led to many organizations surpassing their objectives for strategic growth, cost savings and operational efficiencies.

Now located in Vancouver as National Business Development Manager for TELUS Insights, Kevin has been helping develop a new market for ethical and privacy-focused big data analytics, using data science and robust network infrastructure to help drive data-centric strategy planning and cutting-edge digital transformation for organizations throughout Canada.

2:15pm-2:45pm

Aligning Our Marketing

Maximizing Content Marketing

Leah Poulton, Destination British Columbia

2:45pm-3:45pm

Aligning Our Marketing

Global Channel Marketing

Jacqueline Simpson, Director, Global Marketing Channels, Destination British Columbia
Richard Bergen, Destination British Columbia

Jacqueline Simpson’s marketing experience includes both business to business and business to consumer marketing.  She has developed and managed sales and marketing campaigns ranging in size from $500 through $5 million, including direct marketing, database management and marketing, personal selling, guerrilla marketing, digital marketing and social media.

At Destination BC, Jacqueline manages the Global Marketing Channels team and is responsible for global consumer marketing activities aimed at encouraging leisure travelers to choose British Columbia for their next vacation.  Her current focus is on transitioning Destination BC’s marketing activities to a data-driven, technology-based advertising approach, moving from campaign-specific activities, to ‘always-on’ content marketing and advertising.  Her professional passion is using data to uncover meaningful and actionable consumer insights.

 

3:45pm-4:00pm

Networking Refreshment Break / Silent Auction / Sponsor Showcase

4:00pm-4:30pm Benjamin Guth, Mobilize
4:30pm– 5:15pm

Closing Keynote

Jon Mamela, Destination Canada

5:15pm–5:30pm Board Announcement / Closing Remarks / Grand Prize Draw / 2018 Summit Announcement
5:30pm Sponsor Showcase closes / Event ends