Driving Tourism Through Programs that Build Engagement and Capacity

TOTA has created specific program areas with goals, objectives and actionable initiatives in alignment with the five key themes outlined in the 10-Year Regional Tourism Strategy, Embracing Our Potential, to ensure the ongoing development of these strategic key priorities.

Key Themes:

  • Identifying the Iconic
  • Enriching Local Flavours
  • Revealing the Story
  • Expanding Personal Horizons
  • Building Authenticity

Through collaboration, alliances and funding we have created additional capacity to assist in the delivery of these programs and continue to move them forward in a timely manner.

Helmcken Falls, Wells Gray Provincial Park, BC

Helmcken Falls, Wells Gray Provincial Park, BC