Route 97 Touring and Exploring Program
Advertising opportunities include the annual Route 97 Road Trip Map Guide with an online ad on route97.net or option to buy the online ad only.
The Route 97 Road Trip Map guide publishes annually in May. When buying a print ad you receive a digital ad on Route 97.net as part of our seasonal campaigns.
For more information on booking your ad see the rate card.
The 2018 edition of the Route 97 Road Trip Map Guide was 72 pages + plus 8-page insert map covering key information on the road trips to move people in and around the entire region. An increased print run of 50,000 copies allowed additional fulfillment of guide requests and expanded distribution into the Seattle and Spokane markets. The 2×3′ poster size map is distributed to visitor centers and select locations throughout the region.
2019 Guide Distribution
Distribution of the guide includes consumer shows through our partnership with the Camping and RVing BC Coalition and CanaDream RV Rentals through Vancouver and Calgary. Distribution area includes North Central Washington and Thompson Okanagan region Visitor Centres, other BC Visitor Centres and Duty Free Shops on both sides of the border and select high traffic attractions such as the Grand Coulee Dam and travel shows.
Route 97 Road Trip Map Guide Distribution via Camping and RVing BC Coalition
|2019 Consumer Show Schedule||Show Dates|
|Vancouver Motorcycle Show, Abbotsford, BC||Jan 18-20, 2019|
|Calgary RV Show, Calgary, AB||Jan 24-27, 2019|
|Spokane RV Show/Inland NW RV Show, Spokane||Jan 24-27, 2019|
|Seattle RV Show, Seattle, WA||Feb 7-10, 2019|
|Edmonton RV Show, Edmonton, AB||Feb 7-10, 2019|
|Earlybird RV Show, Abbotsford, BC||Feb 14-17, 2019|
|Island RV Show, Nanoose Bay, BC||April 2019|
|Interior RV Show, Penticton, BC||April 2019|
|Additional shows will be posted at a future date….|
Coalition partners include BC Lodging and Campground Association; BC Parks; BC Society of Parks Facilities Officers; Parks Canada, Recreation Sites and Trails BC, RV Rental Association of Canada, RV Dealers Association of BC, Fresh Water Fishery Society of BC.