Route 97: Our Story. Be Curious. Learn More. Go.

Route 97 Touring and Exploring Program

Advertising opportunities include the annual Route 97 Road Trip Map Guide with an online ad on or option to buy the online ad only.

The Route 97 Road Trip Map guide publishes annually in May. When buying a print ad you receive a digital ad on Route as part of our seasonal campaigns.

For more information on booking your ad see the rate card.

The 2018 edition of the Route 97 Road Trip Map Guide was 72 pages + plus 8-page insert map covering key information on the road trips to move people in and around the entire region. An increased print run of 50,000 copies allowed additional fulfillment of guide requests and expanded distribution into the Seattle and Spokane markets. The 2×3′ poster size map is distributed to visitor centers and select locations throughout the region.

2019 Guide Distribution

Distribution of the guide includes consumer shows through our partnership with the Camping and RVing BC Coalition and CanaDream RV Rentals through Vancouver and Calgary. Distribution area includes North Central Washington and Thompson Okanagan region Visitor Centres, other BC Visitor Centres and Duty Free Shops on both sides of the border and select high traffic attractions such as the Grand Coulee Dam and travel shows.

Route 97 Road Trip Map Guide Distribution via Camping and RVing BC Coalition

2019 Consumer Show Schedule Show Dates
Vancouver Motorcycle Show, Abbotsford, BC Jan 18-20, 2019
Calgary RV Show, Calgary, AB Jan 24-27, 2019
Spokane RV Show/Inland NW RV Show, Spokane Jan 24-27, 2019
Seattle RV Show, Seattle, WA Feb 7-10, 2019
Edmonton RV Show, Edmonton, AB Feb 7-10, 2019
Earlybird RV Show, Abbotsford, BC Feb 14-17, 2019
Island RV Show, Nanoose Bay, BC April 2019
Interior RV Show, Penticton, BC April 2019
Additional shows will be posted at a future date….

Coalition partners include BC Lodging and Campground Association; BC Parks; BC Society of Parks Facilities Officers; Parks Canada, Recreation Sites and Trails BC, RV Rental Association of Canada, RV Dealers Association of BC, Fresh Water Fishery Society of BC.