Route 97: Our Story. Be Curious. Learn More. Go.

Route 97 Touring and Exploring Program

Destination Guest Blogger Program

Share your destination story through a Route 97 blog. All blogs will be reviewed prior to publishing and we will add a link to the corresponding Route 97 road trip page that features your community. Blogs are promoted through our digital marketing.

To participate, submit the following: Less than 500 words ideally focused around a central theme or idea. The goal is to use this as native advertising, no need to sell, sell, sell. Some examples: 5 Things to Do in Merritt, 24 Hours in Kamloops, 3 Parks to Camp at This Summer, etc. Keep the content light, informative, and consumer-friendly. Make sure any outbound links are provided. Photos for consideration ideally reflect the Destination BC brand. User-Generated Content can also be sourced. Please provide photo credits where necessary, the name of the blogger (if applicable) or the organization for credit. Images need to be at least 1200px wide, can be any shape or size as long as resolution is med-high.

Submit to: media@totabc.com

Submit a blog