Market Research Program

Market Reports

Utilizing Environics Analytics Research, we provide proprietary market research reports for you to plan your next strategy. This information will give your business or destination a strategic advantage for you to understand your target markets, their demographics, traditional and social media habits and where they are located by EQ type, right down to the postal code level.

Your Customer Profiles

If you collect postal codes we can analyze your customers by EQ type and map where they are on the ground. If there is an area you want to target we’ll let you know if your audience is there.

Research Program Offer and Pricing:

Download the Promo Sheet Here

Download the contract to participate

About Environics Analytics / PRIZM5

PRIZM5 classifies Canada’s neighbourhoods into 68 unique lifestyle clusters, integrating geographic, demographic and psychographic data. Each segment has its own unique profile, which captures Canadian demographics, lifestyles, consumer behaviour, and settlement patterns in Canada. The use of this tool is has the potential to provide a granular view of geographic markets and the distribution of lifestyle or activity-based segments.

PRIZM5 incorporates the latest, authoritative data from a range of demographic, marketing and media sources — including primary research surveys, and provides an in-depth analysis at the postal code level. The postal code is fundamental to the use of PRIZM5 and the program adds significant value to the EQ segmentation tool. Check out your own postal code in the system!

Each PRIZM5 Cluster has been mapped to one of the nine Destination Canada Explorer Quotient© EQ Profiles. We provide 8 pages per report of key insights into the travel motivations, interests, activities, traditional media and social media use of these types by BC and/or Alberta markets. Ontario and US markets are now available.

BC / AB Market Reports — Choose from 3 in each province as part of the base packagebc

The BC market is our number one domestic market and a variety of market profiles by EQ type are available.

  • Free Spirits
  • Rejuvenators
  • Authentic Experiencers
  • Cultural Explorers
  • Cultural History Buffs
  • No Hassle Travellers
  • Personal History Explorers

Geo-Profile Market Reports BC /AB – Additional reports available for ONT and USA

The BC market is our number one domestic market and a variety of geo-profile market profiles by EQ type are already available. We can customize reports based on your targets. Reports now available for the Alberta market as well. Reports can be created for any US market as well as Ontario.



Sector Reports BC

Sector reports help target your market by interests. Choose from  Culinary; Hike; Cycle, Festivals and Events plus many more.  Purchase the bundle of Culinary, Hike and Cycle and receive the comparative analysis for free.

Custom reports

We can customize your reports based on your target markets identified from your initial review of the baseline reports.