Washington Market 2016

Authentic Experiencers

  • Average household income of $115,488
  • Authentic Experiencers  include two primary segments: Families 25-44 (23.7% or 325,588) of the population and Baby Boomers 45-64 (29.7% or 414,188) of the population
  • Authentic Experiencers in Washington State make up 518,541 Households or 18.43% of the total Washington Households (2,813,040) OR 1,392,798 (19.39%) of the Total Washington population (7,184,593)
  • Authentic Experiencers are the top market in Washington State by both Household and Population Count
  • In the year 2021 Authentic Experiencers will make up 553,475 households in Washington State (2,813,040). An increase of 6.74% from the year 2016
  • In the year 2021 Authentic Experiencers will make up 1,486,841 population in Washington State (7,600,227). An increase of 6.27% from the year 2016

Cultural Explorers

  • Cultural Explorers are the third largest group by Population in Washington State and the fourth largest by Household Count
  • Cultural Explorers in Washington State make up 305,639 households or 10.87% of the total Washington Households (2,813,040) OR 753,441 (10.49%) of the Total Washington Population (7,184,593)
  • Cultural Explorers are predominately between the ages of 25-44. 31.56% (237,724) of the population
  • Average Household Income of $76,199
  • In the year 2021 Cultural Explorers will make up 305,639 households in Washington State (2,813,040). An increase of 7.04%  from the year 2016
  • In the year 2021 Cultural Explorers will make up 804,317 population in Washington State (7,600,227). An increase of 6.75% from the year 2016

WA Market