Authentic Experiencers include two primary segments: Families 25-44 (23.7% or 325,588) of the population and Baby Boomers 45-64 (29.7% or 414,188) of the population
Authentic Experiencers in Washington State make up 518,541 Households or 18.43% of the total Washington Households (2,813,040) OR 1,392,798 (19.39%) of the Total Washington population (7,184,593)
Authentic Experiencers are the top market in Washington State by both Household and Population Count
In the year 2021 Authentic Experiencers will make up 553,475 households in Washington State (2,813,040). An increase of 6.74% from the year 2016
In the year 2021 Authentic Experiencers will make up 1,486,841 population in Washington State (7,600,227). An increase of 6.27% from the year 2016
Cultural Explorers
Cultural Explorers are the third largest group by Population in Washington State and the fourth largest by Household Count
Cultural Explorers in Washington State make up 305,639 households or 10.87% of the total Washington Households (2,813,040) OR 753,441 (10.49%) of the Total Washington Population (7,184,593)
Cultural Explorers are predominately between the ages of 25-44. 31.56% (237,724) of the population
Average Household Income of $76,199
In the year 2021 Cultural Explorers will make up 305,639 households in Washington State (2,813,040). An increase of 7.04% from the year 2016
In the year 2021 Cultural Explorers will make up 804,317 population in Washington State (7,600,227). An increase of 6.75% from the year 2016
Contact:
Simone Carlysle-Smith, Industry & Community Development Specialist
The Thompson Okanagan Tourism Association intends to award the Environics Analytics Research services delivery to Symphony Tourism Services, a subsidiary of TOTA who holds the sub-license through Destination BC.
