In these unprecedented circumstances, destination marketing organizations stand as the brand of the city they serve. The vitality of the city will depend on the actions they take in the weeks and months to follow. How can you become available to the communities you live in/work in/do business in? - - How does your brand, your business and your community overlap What action can you take to help?

By proactively practicing outreach to the tourism and business community, DMO's and travel brands can build goodwill and affinity during these challenging times. The result is a reinforced sense that your organization adds significant value to the business community and public at large. These efforts will help position your organization as an important asset to the community. It is also likely to establish a renewed connection with business leaders that will advocate for your organization in the future.

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