Host: Thompson Okanagan Tourism Association (TOTA)
Price: $21 (tax included)
Limited availability.
Telling stories is one of the most powerful means that leaders have to influence, teach, and inspire.
Stories change the world. They compel us to action. They warm us, soothe us, and teach us. A good story earns us a second interview, a second date, and the loyalty of staff, friends, and guests.
No matter the location or service, tourism and hospitality businesses can share stories with guests to form lasting connections between people and ideas. Stories make tourism experiences memorable and invite people to return, to continue the story.
Your daily experiences and your biography are filled with meaningful, memorable story-worthy moments which make our experience deeper and more meaningful.
Here's why businesses looking to grow may want to cultivate a strategic storytelling practice:
A clearly communicated story is a strong marketing strategy
Storytelling is profitable
Storytelling keeps businesses, communities, and visitor's engaged
Storytelling shows your company's personality and humanity
This interactive online workshop will share insights on:
Story structure
The art of listening
The power in telling a warm, beautiful, compelling tourism story.
How to define your tourism story
How to find shared stories for your team, such as geographic, historical, and Indigenous stories
This workshop is hosted for Thompson Okanagan tourism companies by the Thompson Okanagan Tourism Association (TOTA), through the Thompson Okanagan Tourism Resiliency Program.