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Market Research for Your Business Package: Understanding Primary and Secondary Market Research

 

Host: Small Business BC

In this two-part seminar package, Small Business BC’s Market Research expert, Mark Eversfield, will teach you the important steps of gathering both secondary and primary market research.

Learn how ask the right questions, collect key data, and interpret that information to help you make strategic business decisions.

Sessions included:

Topics

  • Identify key resources of secondary data for your business

  • Set up automated tools for a continuous feed of customized data

  • Differentiate between quantitative and qualitative data

  • The difference between quantitative and qualitative data

  • How to determine your business viability

  • Uncover successful methods of collecting market research data

To access these resources completely free of charge, please register online via the links below using coupon code DBC3034.

Learn More & Register →