In a time of great uncertainty, how can tourism & hospitality business operators plan ahead, prepare for the summer season, and take advantage of the available resources?
During this free webinar including time for Q&A with Professor Mark Ziebarth of Okanagan College, you can expect to learn 10 steps to take now to plan ahead for short and long-term business success.
What to expect:
Mark will share a 10 point plan to help business operators plan for success in a seasonal industry with increased uncertainty due to the pandemic. A worksheet will be provided to apply a strategic approach to your business, specifically towards developing:
Diversification
Digital enablement
Nimble cost structures to meet market demands
Ability to break inertia
As well, Mark will share ideas on how to take advantage of grants, loans, and other financial resources, with both short term and long term benefits.
About the Speaker | Mark Ziebarth
Mark Ziebarth is a results-oriented leader and business-builder, spending 20+ years acquiring, leading and growing information-based companies. He has taught in the Okanagan College School of Business since 2012, leading courses in the areas of Marketing and Management, including Entrepreneurship, Marketing Research, and Consumer Behaviour.
Voted 2008 Business Leader of the Year, by the Penticton Chamber of Commerce, Mark has been involved in building and leading business information companies for almost 30 years. As a business employee, manager, executive, and owner, Mark brings decades of applicable experience and real-world lessons into the classroom. He continues his involvement in the private sector as an owner and investor in a number of entrepreneurial technology and marketing ventures. Mark earned his undergraduate degree from Eastern Kentucky University and his MBA from the George Washington University, in his home town of Washington, DC.