Measuring Sustainability: The State of the Canadian Tourism Industry | GreenStep Sustainable Tourism
GreenStep shared a report on how the Canadian tourism industry is performing in regards to sustainability based on data from hundreds of tourism businesses across Canada who completed the Sustainability Score assessment.
In 2021, GreenStep launched the Sustainable Tourism 2030 Pledge in partnership with the Tourism Industry Association of Canada, encouraging tourism businesses and destinations across the country to measure their sustainability performance using the free online Sustainability Score assessment based upon the Global Sustainable Tourism Council (GSTC) criteria, and to make a commitment to improving this performance each year until 2030.
The Sustainable Tourism Dashboard enables anonymous aggregation of the results to help tourism destinations, policy makers, and other industry stakeholders understand how the tourism industry is performing at a local, provincial, national, and eventually international level.