The Thompson Okanagan enjoys an extensive rail trail network as a result of decommissioned railroad systems throughout the region, including the Trans Canada Trail. These “rail trails” connect communities and provide extensive recreational opportunities for residents and travellers alike.

There are three primary rail trails within our region with a fourth currently in the process of being developed.

  • The Kettle Valley Rail Trail (Midway to Hope)

  • The Columbia & Western Rail Trail (Castlegar to Midway)

  • The Okanagan Rail Trail (Coldstream to Kelowna)

  • The yet to be named Rail Trail from Enderby to Sicamous

  • New partnership with with the Kootenay Rockies, expanding the rail trail system

The BC Rail Trails website currently promotes the year-round use of the Trans Canada Trail (Kettle Valley and Columbia & Western Rail Trails) with plans to expand to serve as the hub for regional trails throughout the Thompson Okanagan and beyond.

 
 
 
 

Objective

The marketing objective for the BC Rail Trails brand is to increase regional rail trail awareness in spring, fall, and winter.

 
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goals

  • Be the main source of information for trail users

  • Manage expectations of trail conditions

    • Provide clear information on various segments

    • Provide Information on conditions based on season

  • Educate trail users on:

    • Importance to the Indigenous community

    • Responsible enjoyment of the trails

    • History of the trail

  • Increase economic impact for communities and stakeholders along the trail

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target market

Focus on residents of British Columbia, Alberta, and Ontario between the ages of 25 and 65+.

Interest-based targeting will ensure the right user-groups are reached. Interests will include:

  • Biking/Cycling

  • Outdoor Recreation

  • Hiking

  • Culinary/Local Agriculture

  • Camping

  • History Buffs (Railway History)

videos

Photos

For photos to promote BC Rail Trails, create an account on the BC Content Hub.