The Marketing department for the Thompson Okanagan Tourism Association ensures that innovative consumer marketing programs and initiatives are made available to support our stakeholders as we promote the Thompson Okanagan Region as a world-class tourism destination. Currently, there are three major consumer marketing initiatives each with specific objectives, goals, and tactics to increase travel by our target markets, maximize the value of tourism throughout the region, elevate the visitor experience, and enhance visitor services.
Have questions about our consumer marketing? Please reach out to the Market Stewardship team directly.
Thompson Okanagan
Leveraging our regional brand, the Thompson Okanagan marketing campaign is designed to bring awareness to responsible travel, inspiring those seeking sustainable travel destinations, promoting authentic experiences, and encouraging visitation throughout the region.
This initiative was created to support the Thompson Okanagan Tourism Association’s commitment to the creation of a strong and healthy tourism economy, whilst minimizing the impact on natural and cultural resources by promoting sustainable business practices and responsible travel.
It includes a dedicated website, social media channels, digital advertising initiatives including search engine marketing, content development, and influencer and affiliate marketing.
BC Rail Trails
The BC Rail Trails initiative was developed to increase rail trail awareness in the spring, fall, and winter seasons, connecting communities through the various pathways throughout the region.
The initiative began with the promotion of the Kettle Valley Rail Trail and the Columbia Western Rail Trail and will grow to include trails throughout the Thompson Okanagan region and beyond, including the Okanagan Rail Trail.
It includes a dedicated website, digital advertising initiatives including search engine marketing, content development, and will grow to include on-trail cameras, community engagement platforms, and year-round partnerships.
Route 97
Route 97 is a touring and exploring campaign that showcases the Thompson Okanagan and North Central Washington tourism regions through a series of road trips. The extensive network of routes and corridors connect tourism experiences in and around our communities.
Through a multi-faceted approach, Route 97 presents an opportunity for visitors to get off the beaten path and explore alternative routes throughout the region and North to Alaska.
It includes a dedicated website, social media channels, digital advertising initiatives including search engine marketing, and year-round partnerships. It also includes an annual enhanced road trip and map guide which sees 50,000 copies distributed at visitor centres, high-traffic attractions, and consumer shows throughout both British Columbia and Washington.