CVBs, DMOs, hotels, attractions, airports - everyone knows email marketing is important. In fact, McKinsey indicates that email marketing is 4,300% more effective that social media. Most travel and tourism businesses are not seeing returns like this, though, and it's because they are relying on newsletter to build conversions. In this webinar you'll learn how to shift your email strategy beyond newsletters to a sophisticated, personalized tactic that will earn you up to $43 for every dollar invested.
 

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