The COVID-19 pandemic has had a big impact on the tourism industry. Constrained marketing budgets, limited resources and understanding where to invest marketing dollars to maximize ROI are key challenges DMOs are facing. With the lack of travel intent, creating demand is the new name of the game. It’s crucial to find, attract and connect with people who want to (safely) travel, so you can boost your economy and bring value to your local community when they need it most.

Join Epsilon’s VP of Tourism, David Chastain, as he shares why demand creation is the future of tourism marketing and how to use that concept to not only adjust to the new normal, but also excel your community towards recovery.
Topics to be covered:

• How to maintain a competitive edge during these uncertain times while ensuring safety remains a top priority

• Strategies for attracting high-value visitors who are looking to travel. (Driving visitors that matter).

• Why it's essential to understand how changing consumer behaviour impacts your destination and the best times to reach them

• How to ensure your marketing investment is driving community impact and economic growth

• The benefits of creating demand at every stage of the customer journey.