Host: BCRTS / Symphony Tourism Services / TOTA

As the tourism industry navigates the ongoing effects of the COVID-19 pandemic, the British Columbia Regional Tourism Secretariat (BCRTS) regions, including the Thompson Okanagan Tourism Association (TOTA), have produced reports with recent and ongoing regional market research to support tourism professionals in making business decisions.

In light of this new available research, the BCRTS has partnered with Symphony Tourism Services to deliver training programs on how to analyze the data and ensure you are using your marketing efforts in the most effective and efficient way possible.

By learning how to interpret and utilize this market research, you will be able to better design marketing strategies that will target the right audience at the appropriate time of year for your business or organization.

On May 12, integrate research into your marketing plan with this 3-hr interactive, online workshop for up to 20 participants in the Thompson Okanagan region. The engaging and collaborative workshop is intended to guide tourism operators in answering questions regarding their business and ideal customer/target markets.

Participants will build a better understanding of how to apply the data to implement marketing strategies through insights and data gathered from the Weekly Tracker, Monthly Visitor Highlights, EQ & Prizm Profile for the Thompson Okanagan region.

Tourism operators will leave the workshop knowing how to identify their ideal customer, tailor their message, and implement practical actions for reaching those customers.

Availability is limited to 20 participants.