The Thompson Okanagan Tourism Association (TOTA) is one of six Regional Destination Management Organizations (RDMO) in the province of British Columbia that work under the Super, Natural British Columbia brand as an official representative of Destination British Columbia. TOTA is a not-for-profit society governed by the BC Societies Act.
Read MoreThe TOTA office and Tourism Inspiration Centre are situated on the traditional, unceded territory of the Syilx Okanagan People. The Thompson Okanagan region is situated on the traditional, unceded territory of three Interior Salish nations: the Syilx, Secwépemc, and Nlaka'pamux peoples.
Read MoreThe Thompson Okanagan Tourism Association regional brand name “Thompson Okanagan” represents a geographic area nestled in the Southern Interior of British Columbia, Canada. The region’s name is derived from two major geographic features: the Thompson River and Okanagan Lake.
Read MoreTOTA is an industry-led organization, governed by an elected Board of Directors, who represent and support business and community tourism interests throughout the Thompson Okanagan region.
Read MoreThe TOTA team is made up of experienced and dedicated professionals, focused on supporting the Thompson Okanagan tourism industry through marketing, destination development, and destination stewardship.
Read MoreTOTA has two subsidiaries: Symphony Tourism Services (social enterprise branch) and the Thompson Okanagan Tourism Foundation (TOTF) (charitable foundation).
Read MoreTOTA works with many strategically aligned organizations to collectively build a tourism industry that is innovative, inspirational, and a leader among provincial, national, and international destinations.
Read MoreDownload the Board Director Nomination Form for the next election.
Read MoreTOTA Board Directors are elected annually and results are announced the the TOTA Annual General Meeting (AGM).
Read MoreBased on the TOTA Constitution & Bylaws, to qualify as a Voting Stakeholder, organizations must meet the following criteria.
Read MoreAs a member of the British Columbia Regional Tourism Secretariat (BCRTS), Thompson Okanagan Tourism Association is pleased to announce that all tourism businesses in our region can gain access to the Digital Marketing Expert Certification Program by eLearningU. Tourism businesses can sign up for a FREE subscription to eLearningU, where, upon registration, they will be provided a username and password for their account. Multiple people within the same organization are welcome to join the program.
Read MoreIndigenous Tourism BC (ITBC) is launching a campaign to encourage corporations, organizations, and special interest groups to book retreats, meetings, workshops, and educational experiences with Indigenous tourism businesses in British Columbia.
Learn More & View Indigenous Service Providers →
Read MoreGreenStep shared a report on how the Canadian tourism industry is performing in regards to sustainability based on data from hundreds of tourism businesses across Canada who completed the Sustainability Score assessment.
Read MoreThe #1 most important digital asset your organization needs in today’s world is a website. So, what makes a great website and how can you set yours apart from the rest? Destination BC has put together some key items to focus on to help you make sure your website stands out.
Read MoreThe Tourism Digital Academy is a free, 8-week digital marketing program for BC tourism businesses who are interested in building their knowledge and skills in digital marketing to an intermediate level.
Read MoreAs many non-Indigenous tourism & media organizations look to develop respectful partnerships with Indigenous communities, Indigenous Tourism BC has compiled an information toolkit to help individuals understand and build relationships with the First Peoples of BC.
Read MoreThe Indigenous BC Trip Planner app is a trip planning and educational tool that guides visitors through the Indigenous territories of BC and their unique, immersive experiences. Use the app to discover places to go, places to stay, and things to do in BC. Find authentic Indigenous experiences and businesses, learn common Indigenous words and phrases, and hear traditional songs, stories, and legends.
Read MoreTOTA and Sustainable Life App™ are collaborating to help Thompson Okanagan tourism companies connect with eco-conscious customers online.
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