Restaurants Canada launches “Picture life without restaurants” Campaign
Since March 2020, 10,000 restaurants have already closed across Canada, and almost 50 per cent expect to permanently close their establishment if conditions don’t improve. Restaurants Canada, the not-for-profit foodservice association representing over 30,000 members across Canada today launched their “Picture life without restaurants” Campaign calling on consumers across Canada to take action and support their local restaurant through dine-in (where available), takeout, delivery or by purchasing gift cards.
A pivotal piece of this Campaign is the television-ready public service announcement (PSA) set to be released in time for the holiday season. The PSA continues to emphasize the narrative that restaurants are crucial to our neighbourhoods and, by linking special moments that consumers have had in restaurants, will reinforce that a life without restaurants is an empty one.
These pieces come together in the recently launched website SupportRestaurants.ca where consumers can pledge their support in the form of actions they will take to support their local restaurant.
Restaurants across Canada can also download the “Restaurants Are Family” toolkit which provides a diverse and helpful set of options for every operator and the entire supply chain of the foodservice industry to participate in this action.
About Restaurants Canada
Restaurants Canada is a national, not-for-profit association advancing the potential of Canada’s diverse and dynamic foodservice industry through member programs, research, advocacy, resources and events. Before the start of the COVID-19 pandemic, Canada’s foodservice sector was a $93 billion industry, directly employing 1.2 million people, providing Canada’s number one source of first jobs and serving 22 million customers across the country every day. The industry has since lost hundreds of thousands of jobs and could lose as much as $31 billion in sales in 2020 due to the impacts of COVID-19.