The Stakeholder Model

Since April 1, 2009, the Thompson Okanagan Tourism Association (TOTA) has been operating under the “Stakeholder” model — no longer requiring paid membership.

The intent of the Stakeholder Model is for TOTA to embrace all tourism industry participants in the region by considering them as stakeholders, without a requirement to pay membership fees. By removing the fee structure the association will accomplish two significant goals:

  • TOTA will be able to fully represent the breadth of tourism product available in the region to the consumer, and

  • Participation in the co-op programs with Destination BC will be available to all qualified industry partners (tourism businesses & operators) in the region. Programs include a variety of co-operative marketing and advertising opportunities throughout the year including consumer shows; print advertising, online, radio, and television campaigns.

Stakeholder Qualification

In order to qualify as a TOTA Stakeholder and to be eligible for co-op marketing programs, you and/or your business MUST be involved in a direct tourism activity (i.e. tourists represent a substantial client base) within the Thompson Okanagan region AND meet one or more of the following criteria.

PLEASE READ CAREFULLY:

 
 

    • In compliance with all municipal, regional district, provincial and federal regulations and bylaws, and

    • Minimum 2 Million Dollar insurance

    • In compliance with all municipal, regional district, provincial and federal regulations and bylaws, and

    • Minimum 2 Million Dollar insurance (including 3rd party liability)

    • In compliance with all municipal, regional district, provincial and federal regulations and bylaws, and

    • Incorporated under the Societies Act or Boards of Trade Act

    • In compliance with all municipal, regional district, provincial and federal regulations and bylaws, and

    • Minimum 2 Million Dollar insurance, and

    • Coast Guard certified

    • In compliance with all municipal, regional district, provincial and federal regulations and bylaws, and

    • Minimum 2 Million Dollar insurance (including 3rd party liability)

    • In compliance with all municipal, regional district, provincial and federal regulations and bylaws, and

    • Tour operator registration

  • Must be one of:

    • Municipal

    • Regional

    • Provincial

    • Federal

    • In compliance with all municipal, regional district, provincial and federal regulations and bylaws, and

    • BC Public Education

    • In compliance with all municipal, regional district, provincial and federal regulations and bylaws, and

    • Minimum 2 Million Dollar insurance (including 3rd party liability), and

    • Business license or Society registration

    • In compliance with all municipal, regional district, provincial and federal regulations and bylaws, and

    • Applicable insurance

    • Municipal or Regional Government

    • Community DMO

    • Tourism Visitor Centre

    • Chamber of Commerce

    • Economic Development Agency