Tourism Digital Academy | Destination BC
Destination BC is expanding its popular Tourism Digital Academy to include a self-guided version of the program for those who require the flexibility of working at their own pace and on their own schedule, to ensure BC tourism professionals, throughout the province, get the training they need.
Designed for BC-based tourism business owners or their marketing team members, the Tourism Digital Academy – Self-Guided is a free, intermediate-level digital marketing program focused on preparing businesses to compete in the digital space and grow their sales when travel restrictions are eased.
The Self-Guided program provides six months of access to digital marketing instruction videos, templates and resources focused on practical, actionable guidance to set participants on the path to completing a digital marketing plan.
The expert-led video content covers key digital marketing and technology needs, to help businesses increase demand and sales, improve digital efficiency, and remain competitive – from goal setting, to building a better understanding of SEO, website usability, content, email marketing, analytics and more.
Participants can register for the Self-Guided program anytime to gain access to eight 1-hour videos and all the tools and resources available through the in-class version of the program.
Destination BC will be offering the in-class Tourism Digital Academy again in Fall 2021 and Winter 2022, with applications for the Fall intakes opening in August 2021.
Quick Links