Web accessibility allows users of all abilities to understand, use and enjoy the internet. In this week’s Content Marketing Learning Series article, you’ll learn how employing simple interfaces with frictionless and alternative user pathways can improve the overall experience of your website.
Read MoreDestination BC is listing Travel Offers on HelloBC.com as a “hook” to encourage potential travellers to explore a variety of BC experiences, attractions, and accommodations. Research shows that offers play an important role in moving the consumer’s mindset from planning to purchasing and is also a great opportunity for businesses to feature new products or experiences, drive website traffic/bookings, and ultimately acquire new customers.
Read Morego2HR has a dedicated COVID-19 resources database covering a range of Health & Safety and Human Resources topics, with tools to support your business.
Read MoreWorkSafe BC offers a resource database to support employers in completing the required daily health checks, including checklists, posters, and a self-assessment tool.
Read MoreThe B.C. PST Rebate on Select Machinery and Equipment is a temporary provincial sales tax (PST) program to help corporations recover from the financial impacts of COVID-19.
Read MoreDER3 offers free, one-to-one business and technical expertise for companies that want to better engage with the digital economy. When required, the program will also match businesses with regional service providers who can deliver contracted solutions. Application closed as of March 15, 2021.
Read MoreThe Tourism Digital Academy is a free 8-week digital marketing program for BC tourism businesses who are interested in building their knowledge and skills in digital marketing at an intermediate level. The Self-Guided program provides six months of access to digital marketing instruction videos, templates and resources focused on practical, actionable guidance to set participants on the path to completing a digital marketing plan.
There are multiple intakes, each running for 8 weeks. Applications for the October intakes will open in August 2021.
Read MoreGrants of $2,000 to $20,000 are available to hospitality, fitness, and accommodation businesses impacted by the March 31, 2021 Public Health Officer orders on gatherings and events and liquor and food serving premises, and the April 23, 2021 EPA order on travel.
Grants are available until June 4, 2021 or until funds are fully expended, whichever comes first. Apply as soon as possible.
Read MoreBSAFE is a new online training course created in partnership with tourism and hospitality stakeholders and go2HR, the tourism and hospitality industry health and safety authority. This complementary training provides staff with a strong foundation in COVID-19 health and safety protocols. BSAFE is set to become an industry standard: a recognizable indicator of the extent to which health and safety is a priority for BC’s tourism and hospitality employers.
The course is 60-90 minutes in duration, followed by a multiple-choice test to verify the learner’s knowledge.
Read MoreThrough the Co-op Marketing Program, the Western Canada Mountain Bike Tourism Association (MBTA) has continued to elevate the profile of mountain biking in BC. The MBTA launched a new website in 2021, which features stunning imagery demonstrating the variety of terrain in BC, provides inspiration for road trips and encourages outdoor enthusiasts to find their ride. Key messaging is focused on dreaming about mountain biking now and travelling later, including important information on riding safely by observing COVID-19 protocols.
Read MoreGo2HR has offered a wide range of services available to BC Hospitality workers. Whether you need support in starting a new hospitality business or require guidance in overcoming the challenges you are facing in an existing business due to the current situation, resources and services are there for you to avail at no cost.
Read MoreList of Province of British Columbia updates relevant to COVID-19.
Read MoreList of Government of Canada updates relevant to COVID-19.
Read MoreIdeas Labs are a series of online workshops on original topics requested by tourism operators across the province. The labs will bring small groups together in a business-to-business learning environment to address hot topics where solutions to common problems are discussed and shared, and new ideas are incubated.
Read MoreBounceBack is a program designed to help adults and youth 15+ manage low mood, stress, worry, mild to moderate depression, and/or anxiety. It is available for free, to work at your own pace online or over the phone with a trained coach. Provided by Canadian Mental Health Association British Columbia.
Read MoreIntroduction to Mental Health at Work is a virtual, 45-minute course providing foundational information about mental health, the role of the workplace, plus how and why employers should promote well-being throughout their organization. It is a great starting point on the road to a psychologically safe and healthy workplace.
Read MoreFree educational courses for anyone and everyone who wants to gain confidence to face life’s challenges. Recordings of past webinars are available and new courses are offered regularly, including topics related to resilience, setting healthy boundaries, and healthy coping strategies.
Read MoreTourism businesses can sign up for a FREE subscription to eLearningU to gain access to live and recorded webinars for Canadian tourism marketing, internet marketing, social media, branding, sales, packaging, and more.
Members will have access to the full webinar library of 350+ recordings, live webinars, and the Tourism Digital Marketing Certification Program.
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